MEET THE FOUNDERS
Four Women. One Vision. A Movement Built on Purpose.
Beyond the Hustle was founded by four powerful Louisville women — Kiana Herd, Jade Ari, Kiya Marie, and Dallas Dreu — each bringing her own gifts, experiences, and heart for community.
Together, they are shaping a movement rooted in empowerment, elevation, and genuine sisterhood. Beyond the Hustle stands on the belief that women deserve safe, inspiring spaces to grow mentally, spiritually, and professionally. These four founders represent strength, creativity, resilience, and leadership — the very pillars the organization is built on.
FOUNDER
KIANA HERD
Kiana is a creative based in Louisville, Kentucky—a graphic designer, service provider coach, and soon-to-be brand photographer. As a founder of Beyond the Hustle, she’s passionate about helping entrepreneurs elevate their brands, streamline their businesses, and create visuals that leave a lasting impact. From strategy to stunning design, she’s here to empower and inspire!
FOUNDER
JADE ARI
Jade is a licensed lash tech based in Louisville, Kentucky, and one of the brilliant minds behind Beyond the Hustle. With a passion for beauty and business, she’s dedicated to helping women grow, scale, and succeed in the industry. Stay tuned as she brings her expertise, experience, and hustle to our community!
FOUNDER
KIYA MARIE
Kiya is a talented hairstylist based in Louisville, Kentucky, and a powerhouse behind Beyond the Hustle. With years of experience in the beauty industry, she’s passionate about helping fellow entrepreneurs elevate their craft, grow their businesses, and build lasting success. Stay tuned as she brings her expertise, creativity, and hustle to our community!
FOUNDER
DALLAS DREU
Dallas is a skilled esthetician based in Louisville, Kentucky, specializing in waxing and skincare. As a founder of Beyond the Hustle, she’s passionate about helping beauty entrepreneurs refine their skills, grow their businesses, and create financial freedom. With her expertise in skin health and beauty, she’s here to inspire and uplift our community of go-getters!